FLORIDA TEEN'S 24-HOUR WALMART CHALLENGE LASTED ABOUT AN HOUR

Isaac Hurley, 18, strolled into the Walmart on South McCall Road in Englewood around 10:15 p.m. on January 13 with a business plan: hide past closing, stay 24 hours, livestream it on TikTok, collect money from the views. Deputies responded just after 11 p.m. and found him in the dog bed section. The 24-hour challenge ran roughly one hour. The structural problem with a stealth mission is broadcasting it. A 911 caller told deputies a guy was streaming from inside the Walmart for a 24-hour challenge and was hiding in the dog bed section. That is not detective work. That is a man filing his own police report with a ring light. Investigators later pulled up a video of him announcing the plan and asking for likes and shares. He was charged with burglary of an occupied structure and petit theft, the theft being a phone charger he pulled out of its packaging while inside. He bonded out at $1,500. Sheriff Bill Prummell, who has watched this genre evolve, listed off the kicking-in-doors challenge and the property destruction era before landing on this one, noting that young people are "putting themselves in bad situations and paying the price for it."

Why you should give a shit: He wanted a payday from strangers watching him live, and the strangers watching him live called the cops instead, which is the whole creator economy in one aisle: the audience shows up, the money doesn't, and the felony has your name on it.