- Reader Promise
- Fast. Funny. Useful.
- Best Brand Role
- Make The Morning Better.
- The Fit Test
- Add Value. Earn Attention.
Wanted
Reward: Be The Brand They Remember From Day One.
★ Built Into The BrandAcross Every Channel ★
See The Opening The Audience
The Guy We Wake Up.
Men 18–40
If your brand already speaks his language, we should talk.
Choose The Opportunity
Two Partnerships. Two Different Jobs.
The offers have separate scopes, economics, creative responsibilities, and agreements. Open the one that matches what your brand should own.
01 - Founding Opening
Founding Media Partner
Own a recurring presence across inbox, site, social, video, games, and launch moments.
02 - Separate Opening
Rewards Partner
Power the prizes, drops, and subscriber incentives that turn readers into recruiters.
Sponsor FAQ
The Fine Print, In English.
No 42-page procurement maze.
How many founding partners?
One Founding Media Partner. The Rewards Partner is a separate opportunity with its own agreement.
Can we sponsor rewards separately?
Yes. A brand can pursue the Rewards Partnership without becoming the Founding Media Partner. Brands may also ask about both opportunities.
What can a partner help shape?
Campaign concepts, integrations, recurring formats, rewards, launch moments, and audience activations. Editorial coverage and news decisions remain independent.
What reporting is included?
We agree on useful measures before launch and report on contracted placements and available campaign activity. We do not guarantee clicks, conversions, sales, or subscriber growth.
Start A Conversation
Tell Us What You Want To Build.
We'll review the fit and follow up with the right next step. No public pricing, no instant checkout, no procurement maze.
One founding media opening.
One separate rewards opening.
Choose either-or both.
One separate rewards opening.
Choose either-or both.